How Jetti’s narrower focus outperforms Webkul’s marketplace solution



Oct 21st, 2021

As an industry, ecommerce, and online marketplaces are only growing in popularity - the events of 2020/21 have only further sped up the advancement of these industries. As a result, there are now more players and companies than ever before, each with its own unique feature set and offers. In order to know how to choose the best solution for you and your marketplace, it is important to individually assess each platform and its advantages/flaws.

A key player in the ecommerce/marketplace game in the company, Webkul. In this article, we will examine how Webkul’s multi-vendor capabilities measure up when compared to Jetti.


Webkul does offer an impressive array of features, in a wide variety of different areas, including marketplaces, mobile app development, digital marketing, web design, UX/UI, Cloud and Web development, search engine optimization, and many more.

This is a powerful stack of features and allows for the overall management of your online presence, from starting up to maintaining your marketplace - however, such a wide focus may reduce the overall effectiveness of some of their offerings.

In contrast, Jetti is solely designed to optimize all aspects of a multi-vendor marketplace and as a result, boasts a powerful feature set to ensure your marketplace runs as smoothly as possible. Running an online marketplace can be a complicated task, with so many moving parts, it really pays to have the support of a solution that understands these challenges and how to minimize them as much as possible.

Thanks to our intelligent order routing features, you can always ensure the correct order is sent to the right vendor instantly, preventing any fulfillment issues and making sure you can give up-to-date information to your customers. This feature helps to create a cohesive chain between your store and your vendors.

Our inventory management software allows you to stay in perfect sync with your vendor’s inventory, helping to eliminate any discrepancies between your store and theirs. If a product becomes unavailable, your inventory can be updated to include this.

When it comes to shipping, you need a reliable service that can ensure that your products get to the end customer who orders them. Due to this, you can use Jetti’s to provide shipping labels to your vendors for them to ship the order as well as using our payment services to help split the costs as well as general commission rates on goods. Find out more about our features page here.


Integrations are vital to running a successful marketplace and Webkul allows you to integrate with many different tools, such as Shopify, BigCommerce, WooCommerce, and many more. Webkul also gives you the ability to integrate ERP feeds which Jetti does not. While these are great integrations to help support your online marketplace, Jetti manages to offer more support in terms of the number of platforms that are supported.

Jetti also offers the ability to have a custom implementation, if you do not use traditional 3rd party tools such as Shopify or other integrations. Whether you wish to align your store front end with Jetti or your shipping partner, Jetti allows for a plethora of cross-platform integrations so you don’t have to worry about whether you will have to stop using whatever platform you currently have for your ecommerce store.

Whether you want to retain your ecommerce storefront, or current shipping partner, or whatever accounting platform you use, you can rest assured that Jetti is compatible and will allow you to continue your operations as normal.

Wish to find out more about our integrations? Check out our integration page here.


The modern commerce environment has produced challenges that truly separate the great solutions from just the good.

The need for every customizable, and bespoke software has led to the creation of the notion of “headless” - an architecture type that is designed to avoid the deficiencies of more, traditional, monolithic stack design. Such a design empowers companies to lay their own path and not have to compromise based on a lack of suitable options.

Jetti embraces Headless Architecture, based upon the MACH principles - Microservices, API-first, Cloud-native, and Headless. Such design allows companies to choose from best-of-breed solutions of their marketplaces, allowing them to choose the best solution that solves the particular issues that they face.

Thanks to Jet Check out our headless offering to find out more here.


Webkul offers a broader array of solutions than Jetti, from marketplaces to more generic digital marketing elements such as SEO and social media features - if you are looking for a tool to manage the entirety of your online presence and not just your marketplace then Webkul is a good place to start.

However, if you are looking for a solution that is solely designed to focus on creating curated marketplaces and how their operations can be automated and optimized then Jetti is for you. With a singular focus on the marketplace model, Jetti has a thorough understanding of marketplace operations and how they can be transformed into truly bespoke customer experiences. With both out-of-the-box and headless solutions, no matter what your aims are, Jetti has the answer.

The all-in-one multi-vendor marketplace solution - Jetti

When it comes to setting up and operating an online marketplace, Jetti demonstrates a powerful feature set that seeks to empower users with functionality but never impose it upon them. This approach ensures that users are fully in control at all times of their commerce journey, allowing them to make decisions particular to their own individual business goals.

Enjoy fully automated order routing, inventory, shipping, and payment operations, allowing you to focus on what matters most - bringing true value to your customers to ensure they keep coming back, time and time again. Why not try out our free 14-day trial to see what Jetti can do for your marketplace today?