How To Choose The Right Marketplace Solution For You - Convictional vs Jetti.



Nov 12th, 2021

This is part eight in a multipart series that investigates how Jetti matches up against similar solutions in the market. In this edition, we look at Convictional and how it compares to Jetti.

Ecommerce can be stressful - many things can wrong at the same time, this is simply a fact of life when operating an online marketplace. In order to combat these issues, it is vital that you have a solid foundation in terms of operations and support.

You need to know that whatever software you are using, that you’re in safe hands, and whichever platform you are using to run your store is one on which you can rely. There are many options available, each with its own particular pros and cons. Today, we’ll look at Convictional, a multi-store solution, and how it compares when placed head-to-head with Jetti.


Convictional has a particular focus on integrations regarding Shopify, BigCommerce, and WooCoomerce. You can also use the Convictional API to connect to other platforms as well as using CSV files. While Shopify, BigCommerce, and WooCoomerce are the main storefront platforms you are likely to come across, Jetti supports these and many more - including Prestashop and Elastic Path as well as others.

Aside from just storefronts, Jetti also hosts a powerful mix of different integrations - no store is a store without payment gates so thankfully Jettis supports both PayPal and Stripe. You also have to ensure your product gets to the end customer so rest assured, Jetti integrates with excellent platforms like Shippo and Shippypro to help cover your shipping operations.

So, whether you wish to incorporate your storefront, your shipping carrier, your payment processor, tax advisor, or your inventory management system - Jetti can facilitate a seamless migration for you. You can also use the Jetti API if that is something you require. Why not find out more about our integrations here.


Features of convictional include automated ordering, fulfillment, invoicing, and vendor payouts. These are the features that any standard marketplace solution should offer so these alone don’t make convictional stand out as a unique platform.

This is a solid feature set that may be enough for many companies. However, for those who plan to really exceed the expectations of their customers, they may need to consider other options.

When it comes to features, Jetti offers a wide variety of tools that can help automate and simplify your operations - from order routing to inventory management, shipping to payments, and tax, Jetti is designed to alleviate the pain points that often exist when running an online marketplace.

From a dedicated vendor portal to shipping labels, advanced warehousing to custom implementations, Jetti can transform your operations. One core advantage of Jetti is that we take your comments and suggestions onboard - meaning we listen to our customers and make the adjustments that they wish to see. Learn more about our features here.


A part of our offering at Jetti is the ability to incorporate headless architecture into your stack, allowing for more flexibility and a truly bespoke marketplace experience. What is headless architecture?

The best way to think about headless architecture is, here at Jetti, we offer you an assortment of high-level pre-composed infrastructure elements to use as you see fit - this allows our customers to sculpt unique customer touchpoints and experiences as well as deliver series performance.

Our headless approach is based upon the principles of MACH - Microservices, API-first, Cloud Native, and Headless. These principles ensure the best possible approach to creating unique and engrossing customer journeys and experiences. Find out more about our Headless offering now.


Convictional is an up-and-coming solution, with some impressive features. An advantage of Convictional is the ability to integrate EDI feeds, something Jetti does not offer so if that is something that you require, we suggest looking beyond Jetti. However, in many other areas, it is more than matched when it comes to Jetti.

Convictional offers for distinct plans but requires you to make contact to find out what the pricing tiers are and what exactly you get for your money. This is in contrast to Jetti where we have a very upfront pricing page with information regarding SKU and order numbers - you can check it out here. We understand that when it comes to running a busy marketplace, time is quite literally money so anything that can help speed up the process is greatly appreciated.

Another issue is commission - on their DIY Supplier Plan, Convictional charge a 5% GMV fee - Jetti does not currently charge a commission for any of our plans.

Do Yourself and Your Marketplace A Favour - Use Jetti.

Designed by those who wished such a solution existed when they were in the business of running marketplaces, Jetti is driven by a desire to reduce the main pain points that occur by running an online marketplace. Since our developers have been in the business, they have experienced the frustration that can happen due to these issues, we are all too well aware that these need to be reduced.

With Jetti, you’ll find a solution that seeks to transform all aspects of marketplaces - from order, shipping, payments, inventory to tax. From a more out-of-the-box solution to a fully flexible and customizable setup, Jetti can support it all.

Why not check for yourself and try out ourfree 14-day free trial? Experience Jetti and see for yourself, the possibilities for your marketplace.